Has the media lost its relevance, and, along with it, PR? A recent post on linkedin.com posed the question. Responses ranged from the fact that technology has opened so many avenues of information today, it’s hard to pay attention to anything other than what interests you, to it’s splintering into fragments, just the way magazines did years ago, to maybe PR should blend with marketing and advertising to be more relevant.
What do you think? My take is that somehow, we need to stay current with social media tools that are most relevant to our industries.
Blogs, Twitter, etc. And speaking of SoMe (thanks, Marian Salzman), here are some new apps to use on them, according to socialmediaexaminer.com (http://www.socialmediaexaminer.com/22-hot-new-social-media-tools-worth-exploring/):
• CinchCast.com, which can record audio, either via the web or phone (there are apps for iPhone and Android), so you can share audio messages with your followers
• Skitch, if you constantly need to communicate complex on-page issues to people, then Skitch helps you do it seamlessly from your desktop! Just a few clicks and you have a shareable link that you can send to anyone you like. It’s also free
• Argyle Social, a bookmarklet for easy use and the customization you would need to separate your shares on Twitter from those on Facebook to deliver different messages around the same content
• PostRank, where you can gain an amazing amount of insight into what topics get the most engagement on a particular blog (such as Social Media Examiner) by finding it in their directory and using the Good, Great and Best filters to see what posts have the most comments and social shares
• Postling, which is a tool that brings together multiple social media channels into one interface
Anyone have any experience with these?
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Debbie Hirsch
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